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doodl3atyourdoor . thesoulspeaks
Registry of Fading Wilds is a design campaign that reframes Singapore's overlooked secondary forests as living archives of natural heritage, while questioning the tensions within the "City in Nature" narrative.
Grounded in archival material, photography and anecdotal documentation, it identifies and interprets vulnerable wild spaces that persist despite urban pressures.
Through a cohesive system of branding, print editorial, and social media storytelling, the project translates ecological and cultural narratives into accessible, public-facing formats.
By reducing the perceived distance between people and these landscapes, this project
aims to serve as a bridge spotlighting these forests and fostering a more critical,
affective engagement with them at risk
of gradual erasure.
Registry of
Fading
Wilds
2025 - 2026
Untamed Passages
To link forests and human heritage, I explored sites where natural growth and human movement
co-create distinctive spatial openings. These wild negative spaces form organic shapes rarely found in Singapore’s highly curated parks and reserves. Adopted as the project’s central metaphor, Untamed Passages, they contrast with structured representations of nature. Shaped by informal trails and vegetation, these openings act as entry points that foster embodied understanding, marking ecological change and grounding City in Nature in lived experiences.
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Art Direction
Primary
Logo
#ec7123
Primary
Secondary
The logo is meant to represent the archives purpose as a trusted representative for wild natural spaces in Singapore and reliable repository for accessible unbiased information about said spaces.
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An untamed
Passage frame
An alternate
path of understanding
Leaf pen as wild
spaces authorship
Colours (hex code)
Pop Colour
Colours are meant
to pair with base
colours, carrying
cultural meanings
to the colours.
Base Colour
Palette comes from
common hues
found within the
wild spaces.
Dover's Forest
ties with famous pioneer Chinese merchants
Buangkok forest's is
seen as a "brownfield" by the gov.
To bring a stark contrast to the view by the gov and shows place's peace.
To present the political underways and plans as systematic like a blueprint.
To present Alexandra colonial ties with the British, and in tern the monarchy.
Typefaces
Averia Libre Bold (Custom Textured)
Abeezee (Regular)
Moodboard
Bearing Witness Book documentation Series
Book documentation to allow for permanence of information and heritage recorded to be not loss. Provide readers to small glimpse of what it feels like to tunnel through the forest and experiencing the feelings of confusion and realisation people feel by exploring these spaces through the flipping of the book.
Collatereals
Social Media Campaign "At the Backdoor"
Social media campaign to outreach of target audience who normally use online space to discover these places. Also as a way to built community that share the same feelings or values that the archive represents.
Social Media Campaign "At the Backdoor"
Social media campaign to outreach of target audience who normally use online space to discover these places. Also as a way to built community that share the same feelings or values that the archive represents.
Exhibition Educational Experience
Exhibit to give a small taste of what it looks and feel like to be in the forest itself while allowing for the previous 2 collatereals to feel at home. Providing a chance for some education within the space as well.
Creative documentation and colloboration for Registry of Fading Wilds
Both cultural and natural heritage are integral to the raw and unfiltered beauty of our wild spaces. The photos will be uploaded slowly but surely in a new website that expands on this project, by inviting creatives and public to document these places through their creative mediums or ways and combining it with data and information by on the ground NGOs and activist to form holistic narrative.
Social Media Campaign "At the Backdoor"
Social media campaign to outreach of target audience who normally use online space to discover these places. Also as a way to built community that share the same feelings or values that the archive represents.
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