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doodl3atyourdoor . thesoulspeaks
Nature Kakis Learning Festival 2025 is an annual festival for the nationwide voluntary group under NParks called Nature Kakis - that aims to spread the love of nature related issues and affairs to the general public to achieve the "City in Nature" agenda.
The event is a celebration and commemorative event for the volunteers for their work in 2024 which aims for the volunteers to connect with one another and share their experiences in their volunteering constituencies.
Nature Kakis Learning
Festival
2025
Theming
Animal Crossing x Sustainability
The motive of the event for the Nature Kakis are:
Mapping our Growth:
Learn, Share and Connect
Creative Director and Head Designer: Phuan Jieyi
Designers and Illustrators (Fun element team): Isabel, Valerine, Ella
Social Media Manager and Social Media Design (Media Team):
Mildred and Sarah
Production Manager (Decor Team Head): Joanne
With animal crossing the game focusing on building bonds and colloborative effort and joy as well, the game aesthetics and visuals will give the right visual direction for the event.
Primary
Logo
#ec7123
Primary
Secondary
The event is a celebration and commemorative event for the volunteers for their work in 2024 which aims for the volunteers to
Guidelines
The Logo simplicity was based on the requirements from Nparks as well as the colour requirements from the. To not deviate too far from the Nature Kakis logo and identity.
Character/Mascots
They are based on the animals that can be find in Jurong Lake Gardens. This is to highlight the rich biodiveristy within the gardens.
It is also to allow for increase interest to the newly
opened gardens to the volunteers - a mixture of familiar and new animals.
In the end, it is to also increase the branding of the festival as a place of friendliness and openess.
Olive-Backed Sunbird
Smooth-coated Otters
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Common Scarlet Dragonfly
Oriental Whipsnake
Banded Bullfrog
Grey Heron
Purple Heron
Carpenter Bee
Colours (hex code)
Plant Colour
Background
Pop Colour
Typefaces
Nunito
Regular
Bold
Black
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