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Nomu is a fake brand that brings a sense of rebelliousness and coolness to the soy milk industry amidst the "mylk" trend.
To let youngsters who are more eco conscious in their drink intake and are looking towards mylk alternatives, we decided to bring soy to the spotlight with hip flavours against oats and nut mylk.
Nomu
2024

Moodboard
Font Pairing:
Krico Outline
Madimi One
Nunito
Nunito
Nunito
Title
Regular
Headings
Regular (Body)
Bold (Subtitle)
Black (Sub- Headings)
Colour
Imagery
Logo
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Logo x Mascots
Using the soy as a mascot of A street crew will bring personality to the brand and have direct new perspective on soy as a hip drink
Gifs were also created of it for customers to use and have it as part of daily conversations. (Hover to reveal)







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